Our policies
Editorial Policy
Overview
How Magicine Pharma creates, reviews, and maintains trustworthy health and medicine information — written by qualified authors and medically reviewed before you read it.
Purpose and scope
This Editorial Policy explains how Magicine Pharma produces the health and medicine content you see on our website — including medicine detail pages, health blogs, and author or reviewer profiles.
Our goal is to help you make informed decisions with clear, accurate, and easy-to-understand information. This policy applies to all English-language editorial content published on magicinepharma.com.
Magicine Pharma content is for general information only. It does not replace professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider for personal medical decisions.
Our editorial mission
Accurate
We prioritize verified medical facts, product labels, and reputable reference sources over marketing language.
Transparent
We show who wrote and reviewed each piece of content so you can understand the expertise behind it.
Readable
We use plain English, logical structure, and mobile-friendly layouts so information is easy to scan and understand.
Current
We review and update content when regulations, product information, or clinical guidance changes.
Types of content we publish
- Medicine detail pages: Product descriptions, uses, dosage guidance summaries, safety notes, and related educational context for prescription and OTC medicines.
- Health blogs: Articles on conditions, wellness, and treatment awareness written for a general audience in India and internationally.
- Author and reviewer profiles: Credential summaries for the medical writers and reviewers associated with our content.
E-commerce information — such as pricing, availability, shipping, returns, and checkout — is governed separately by our Terms & Conditions, Shipping Policy, and Return & Refund Policy.
Who creates our content
Magicine editorial content is produced by qualified medical writers and reviewed by licensed healthcare professionals before publication.
| Role | Responsibility | Shown on page as |
|---|---|---|
| Medical content author | Researches, drafts, and structures content using approved sources and brand guidelines. | Written by |
| Medical reviewer | Reviews clinical accuracy, clarity, and safety messaging before content goes live. | Reviewed by |
| Editorial team | Maintains style, accessibility, fact-checking workflows, and correction requests. | Magicine Pharma Editorial Team |
When you see “Written by” or “Reviewed by” on a medicine page, you can tap the profile to learn more about that author or reviewer’s qualifications.
How content is created
Research
Authors gather information from product labels, approved medical references, regulatory guidance, and internal subject-matter experts.
Draft
Content is written in clear, patient-friendly language with headings, summaries, and disclaimers where appropriate.
Medical review
A qualified reviewer checks clinical accuracy, flags unsupported claims, and confirms the content is appropriate for a general audience.
Editorial QA
The editorial team checks readability, links, formatting, mobile layout, and compliance with this policy.
Publish and monitor
Content goes live with author and reviewer attribution. We monitor feedback, product changes, and regulatory updates for needed revisions.
Sources and fact-checking
We rely on credible sources, including but not limited to:
- Product prescribing information, package inserts, and manufacturer documentation
- National and international drug formularies and regulatory public communications
- Peer-reviewed medical literature and established clinical reference databases
- Guidance from recognized public-health and medical specialty organizations
Authors must not copy content verbatim from third-party sites without permission and proper attribution. Marketing claims that cannot be substantiated are not permitted.
When scientific consensus is evolving, we aim to reflect uncertainty clearly rather than overstate benefits or understate risks.
Medical accuracy and updates
Medicine and health information can change. We review editorial content on a scheduled basis and sooner when:
- A product label, indication, or safety warning is updated
- We receive a credible correction request from a reader or healthcare professional
- Regulatory or clinical guidance materially changes
- We identify a factual error, broken reference, or outdated statistic
Each policy page shows a “Last updated” date. Material changes to medicine pages may also be reflected when product data is refreshed in our catalog systems.
What we do not provide
- Personalized medical advice or treatment recommendations for your specific condition
- Emergency diagnosis or triage — call your local emergency number if you need urgent care
- Prescription decisions — only your licensed prescriber can determine what is right for you
- Guarantees of treatment outcomes from any medicine or health product
If content describes uses, side effects, or interactions, it is a general summary — not instructions tailored to you. Always follow your doctor’s advice and the label on your medicine pack.
Independence and conflicts of interest
Our editorial team is separate from sales and marketing. Product availability, pricing, and promotional campaigns do not determine what medical facts we publish.
Authors and reviewers must disclose relevant financial or professional relationships that could influence their work. Magicine Pharma does not pay healthcare professionals to endorse specific medicines in editorial content.
Corrections and reader feedback
We welcome corrections. If you believe any content is inaccurate, outdated, or unclear, please contact us with the page URL and a short description of the issue.
- Email: support@magicinepharma.com — include “Editorial correction” in the subject line
- What to include: Page link, the statement you believe is wrong, and any supporting reference if available
- Response target: We aim to acknowledge editorial feedback within 2 business days and resolve verified issues promptly
Confirmed errors are corrected as soon as practicable. Significant corrections may be noted in our internal audit trail for transparency.
Accessibility and language
We design content to be readable on mobile devices first — with clear headings, adequate spacing, and plain English.
Storefront policies and editorial content are published in English. We avoid unnecessary jargon; when medical terms are required, we explain them in context where possible.
Frequently asked questions
Does “Reviewed by” mean Magicine recommends this medicine for me?
No. “Reviewed by” means a qualified healthcare professional checked the content for general accuracy and clarity. It is not a personal recommendation. Your doctor decides what is appropriate for you.
Can I trust medicine information on Magicine if I am outside India?
Our content is written primarily for a general audience and may reference India-specific products or regulations. Always follow local prescribing information and consult a licensed provider in your country.
Why do some pages show an author but no reviewer, or vice versa?
We display profiles when they are assigned to that content. Some legacy or supplementary pages may show one role while we complete attribution updates across the catalog.
How is this different from Customer Support Policy?
Editorial Policy covers how we create health content. Customer Support Policy covers how we help with orders, shipping, returns, prescriptions, and account issues.
Editorial contact
For editorial questions, corrections, or feedback about our health content:
Magicine Pharma
- Phone
- +91 11 4160 3130
- Address
- Magicine Pharma Pvt. Ltd., C-107, 2B 2nd Floor,, Naraina Industrial Area Phase 1,, New Delhi-110028
For order or account help, please use our Contact page or Customer Support Policy instead.
Document history
Published — 2024-01-01
By Legal Team
Initial publication
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